General Mills China——Senior Marketing Executive-HD

文章來源:MPAcc教育 作者🧑🏻‍⚕️: 發布時間🙇🏼‍♂️:2014-10-17 瀏覽次數🏋🏼‍♂️:486
*(負責哈根達斯品牌的CRM管理,要求2年以上CRM管理經驗,年薪20-30萬)

職位名稱👩🏼‍🎓:  Senior Marketing Executive           工作地點:Shanghai
Job Title:         (Loyalty)                                          Location:

所屬部門:  HD SBU                            職務分類:HD Marketing
Department:                                          Job Category:
 
所屬單位🙏🏼:  HD SBU                            所屬職級:
Unit:                                                        Grade:
 
職位關系:  Reporting Matrix
 
直接主管:  Assistant Marketing Manager (Loyalty Program)
Report to:  
 
直接下屬:   N/A
Subordinate: 
 
內部關系: Internal Relationship
 
平行關系: 
Peer:         
·         Assistant Marketing Manager – Branding & Shop Support
·         Marketing Executive – Branding & Shop Support
·         Marketing Executive – – Branding & Shop Support
 
經常匯報關系:  
Functional Report:
·         Senior Marketing Manager
 
經常協調關系:   
Coordination:
·         Shop Team (Operation, R&D, Development, Demand Planner)
·         Consumer Insight
·         PR / Media Department
·         Hong Kong HD SBU
·         Taiwan HD Marketing
 
 
外部關系: External relationship
·         Advertising agency and other creative agency
·         Media agency and other media
 
行政關系:  
Official:                  
業務關系:  
Supplier:    Media Agency, Brand Agency, etc.
 
 
崗位概要: Key Performance Area
 
Key Performance Matrix
·         Loyalty Program Sales Contribution
 
基本工作職能: Key Job Responsibility
 
·         To assist AMM on Loyalty (including WeChat & Card) programs including:
ü  member recruiting
ü  retention/bonus program
ü  member exclusive activation
ü  cross brand activation
·         Working closely with agency to lead & maintain communication content (Wechat / MMS / E-newsletter / Direct Mail)
·         To lead Haagen-Dazs official website maintenance
·         Haagen-Dazs marketing team internal service
·         Maintain CRM & VIP system in shop POS 
 
教育程度/工作經歷/知識、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Bachelor’s degree or above, major in Marketing, Advertising or Communication preferred
Fluent English writing and speaking
2 year’s marketing experience or above
 
工作條件:  Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作條件,不存在特殊工作要求(如高空、倒班等)🖐🏼。
 

申請方式: How to Apply
Send your resume to shanghai.hr@genmills.com
 
About the Company

 
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
 
Today, General Mills will provide:

60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream

Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
 
Our mission is Nourishing Lives, and through the General Mills Foundation we  have awarded more than a  half billion dollars to nonprofit organizations in our communities since 1954.

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