講座人：Morris A. Cohen 教授
時 間：2012年12月21日（周五）18：30
地 點：古北路620號3號樓115室
講座人簡介🚶🏻：
美國賓夕法尼亞大學沃頓商學院Fishman-Davidson服務與運營管理研究中心聯合主席，運營與信息管理系終身講席教授。
講座內容概要：
This talk will consider the current competitive situation facing both domestic Chinese manufacturing companies and foreign companies operating in China. Our focus will be on shifting sourcing strategies that are leading many firms to re-consider where and how they manufacture their products. We begin with consideration of some recent examples of manufacturing companies who have announced changes to sourcing strategy. We will discuss motivation, tradeoffs,risks and implementation challenges associated with such sourcing decisions. We will adopt a full product life cycle perspective that includes issues concerning value creation through product design,manufacturing, order fulfillment logistics, and after sales customer service support. The talk will also consider factors such as the impact of the movement to a greater service emphasis by manufacturing companies as well as current technology developments and changes in government policies.
